We’re excited to unveil our Fall Merchandise Collection, refreshed for the season and rooted in the identity of Atlético Dallas. Shot entirely on location at Fair Park, the campaign’s rugged, urban backdrop mirrors the collection’s balance of casual comfort and refined style. Every piece is built for the streets and shaped by the culture of our fans.
They say “the eyes of Texas are upon you,” but this season, it’s the eye of the wolf that commands attention. Our new Origin Tee debuts in a warm golden orange, a subtle homage to the wolf’s gaze in our crest. The sandstone colorway carries through in staples like the Classic Crewneck Sweatshirt and Founder’s Tee, tying the collection together with understated confidence.
Rounding out the lineup are our first full-zip Legacy Hoodie, a new 1841 snapback, a woven beanie, and two classic crest polos — timeless pieces that nod to where we’ve come from and where we’re headed.
We’re proud of this collection and ready for the cooler temps ahead, perfect for layering up and repping Atlético Dallas all over the city that moves with us.
Credits:
Photographer / Videographer: Corey Frey
Stylist: Michael Phelps Masterpieces
Models: Lee Benting, Frank Ibarra, Kortni King
