News

Inaugural program opens to U9 and U10 boys, offering professionally coached elite training at no cost to selected players

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Atlético Dallas today announced the official launch of the Atlético Dallas Academy, the club’s new high-performance youth development program designed to identify, train, and elevate the next generation of elite soccer talent across North Texas.

The Academy establishes a clear and intentional pathway for young players to progress within the Atlético Dallas system, aligning with the club’s long-term vision as it prepares for its USL Championship debut in 2027. The inaugural class will launch in Fall 2026, beginning with U9 Boys and U10 Boys.

The Academy is completely free for selected players. There are no club fees, no league fees, no coaching fees, and no uniform costs.

“This is one of the most important things we will build as a club,” said Matt Valentine, Founder and Chairman of Atlético Dallas. “From the very beginning, we said that Atlético Dallas would be different. We’re building an Academy where the pathway is based on ability, work ethic, and potential – not financial means. We want every young player in this community to know that if they’re good enough, there’s a place for them here.”

The Academy will focus on advanced technical training, increased training intensity, and long-term player development, providing an environment designed to prepare athletes for the highest levels of the game. The Academy will be led by coaches Iván Cifuentes and Carlos Indiano, both products of elite European football academies – including Atlético de Madrid and Valencia CF – bringing a genuine professional standard to youth player development in Dallas.

“For us, this is about building the foundation of the club the right way,” said Brian Corcoran, Sporting Director of Atlético Dallas. “You can’t talk about building a professional club without investing in player development. The Academy allows us to work with young players early, establish the right standards based on our playing principles, and create a clear progression into the professional environment. Just as importantly, we’re doing it in a way that opens doors rather than closes them.”

North Texas is widely recognized as one of the most talent-rich soccer regions in the United States, yet access to elite training environments often comes at a significant cost. Atlético Dallas aims to challenge that model by prioritizing opportunity, inclusion, and long-term development.

Registration for Academy tryouts is now open. Players identified as candidates will be contacted by April 1, 2026, with open evaluation sessions running from April 6 through May 22. Final roster selections for both inaugural teams will be made by the end of May.

The Atlético Dallas Academy will train at the Dallas Soccer Park at Elm Fork (formerly MoneyGram Soccer Park), located at 2100 Walnut Hill Lane, Dallas, TX 75229.

For more information about the Atlético Dallas Academy, visit atleticodallas.com/academy.

MEDIA CONTACT:  Amber Freeland | 214-919-5256 |  media@atleticodallas.com | DOWNLOAD PRESS RELEASE

En Español

Atlético Dallas Lanza Academia Juvenil Elite Gratuita, Creando una Ruta de Desarrollo Profesional para Jugadores del Norte de Texas

El programa inaugural abre para niños U9 y U10, ofreciendo entrenamiento de alto nivel con entrenadores profesionales sin costo para los jugadores seleccionados

Atlético Dallas anunció hoy el lanzamiento oficial de la Academia Atlético Dallas, el nuevo programa de desarrollo juvenil de alto rendimiento del club, diseñado para identificar, entrenar y elevar a la próxima generación de talento élite en el norte de Texas.

La Academia establece una ruta clara e intencional para que los jugadores jóvenes avancen dentro del sistema de Atlético Dallas, alineándose con la visión a largo plazo del club mientras se prepara para su debut en el USL Championship en 2027. La primera generación comenzará en el otoño de 2026, iniciando con equipos de niños U9 y U10.

La Academia es completamente gratuita para los jugadores seleccionados. No hay cuotas de club, ni de liga, ni de entrenamiento, ni costos de uniformes.

“Esto es una de las cosas más importantes que vamos a construir como club,” dijo Matt Valentine, Fundador y Presidente de Atlético Dallas. “Desde el principio, dijimos que Atlético Dallas sería diferente. Estamos creando una Academia donde la ruta se basa en la habilidad, la ética de trabajo y el potencial, no en la capacidad económica. Queremos que cada joven en esta comunidad sepa que, si tiene el talento, aquí tiene un lugar.”

La Academia se enfocará en el desarrollo técnico avanzado, mayor intensidad en los entrenamientos y el desarrollo a largo plazo de los jugadores, creando un entorno diseñado para preparar a los atletas para los niveles más altos del juego. La Academia estará dirigida por los entrenadores Iván Cifuentes y Carlos Indiano, ambos formados en academias europeas de alto nivel — incluyendo Atlético de Madrid y Valencia CF — aportando un estándar verdaderamente profesional al desarrollo juvenil en Dallas.

“Para nosotros, esto se trata de construir la base del club de la manera correcta,” dijo Brian Corcoran, Director Deportivo de Atlético Dallas. “No se puede hablar de construir un club profesional sin invertir en el desarrollo de jugadores. La Academia nos permite trabajar con jóvenes desde temprano, establecer los estándares correctos basados en nuestros principios de juego y crear una progresión clara hacia el entorno profesional. Igual de importante, lo estamos haciendo de una manera que abre puertas en lugar de cerrarlas.”

El norte de Texas es ampliamente reconocido como una de las regiones con mayor talento futbolístico en los Estados Unidos, sin embargo, el acceso a entornos de entrenamiento de alto nivel a menudo tiene un costo significativo. Atlético Dallas busca cambiar ese modelo al priorizar la oportunidad, la inclusión y el desarrollo a largo plazo.

El registro para las visorías de la Academia ya está abierto. Los jugadores identificados como candidatos serán contactados antes del 1 de abril de 2026, y las sesiones abiertas de evaluación se llevarán a cabo del 6 de abril al 22 de mayo. Las selecciones finales de los planteles para ambos equipos inaugurales se realizarán a finales de mayo.

La Academia Atlético Dallas entrenará en el Dallas Soccer Park at Elm Fork (anteriormente MoneyGram Soccer Park), ubicado en 2100 Walnut Hill Lane, Dallas, TX 75229.

Para más información sobre la Academia Atlético Dallas, visita atleticodallas.com/academy.

Synergy Sports Capital Launches to Acquire Controlling Stakes in High-Growth Leagues, Teams and Sports-Driven Ventures

Builds on Early Win with Atlético Dallas USL Soccer Team, includes Heisman Trophy Winner and Former NFL Running Back Reggie Bush as a Partner in the Firm

HOUSTON–(BUSINESS WIRE)–Synergy Sports Capital (Synergy) today announced its official launch, introducing a private equity firm focused on high-growth emerging leagues outside the traditional Big 4, primarily in the lower middle markets with strong upside potential. The firm is targeting approximately $150 million in capital commitments for its inaugural fund, which will pursue controlling stakes in emerging leagues and related sports ecosystem assets.

Founded by Texas A&M record-setting wide receiver and second-round NFL draft pick Terrence C. Murphy Sr., the firm is built on the belief that the next era of value creation in sports will come not from minority stakes in mature franchises, but from controlling investments in leagues positioned for structural expansion and growth.

“Right now, most big investors are putting their money into established teams that are already priced at the top of the market,” said Murphy, Founder and Managing Partner. “We see a bigger opportunity in emerging leagues where fan bases are growing, media deals are expanding, and team values are still on the rise. In those environments, strong leadership and hands-on involvement can really move the needle over time.”

Murphy has already begun executing this strategy through bold investments in emerging professional sports, including joining the ownership group of Atlético Dallas, a rising professional soccer club in Texas. These rapidly emerging leagues signal a powerful wave of growth, fan engagement, and untapped investment opportunity sweeping across the U.S. sports landscape.

“From day one, Terrence and Synergy approached Atlético Dallas as long-term builders, not passive investors,” said Matt Valentine, Chairman and Founder of Atlético Dallas. “They understand how to connect team performance, fan growth, and real estate infrastructure development into one cohesive strategy, and that alignment is critical as we scale.”

Murphy’s path to launching the firm was shaped by adversity. After his NFL career was cut short by a career-ending injury during his rookie year, he transitioned into entrepreneurship, building a multi-billion-dollar real estate and investment platform spanning thousands of transactions, developments, and more than 100 portfolio companies inside of his Terrence Murphy Companies portfolio. He was also a founding member and on the board of Alumni Ventures, specifically, Texas A&M’s Venture Capital fund Ring Ventures fund I and II. That operating experience now informs Synergy’s approach to sports investment and ownership.

Synergy acquires and operates controlling stakes in high-growth leagues and teams, and integrates them into what it calls its Synergy Sports Operating System – a centralized platform that combines technology deployment, data analytics, media strategy, and stadium-anchored real estate development and sports-adjacent businesses. The model is designed to generate diversified revenue streams across the 3-pronged approach to investing, team operations, mixed-use projects, and sports-adjacent ventures.

Unlike traditional sports funds that rely primarily on long-term franchise appreciation, Synergy’s strategy emphasizes multiple monetization pathways, including real estate development and cash flow, media growth, and adjacent business expansion, to create earlier liquidity opportunities for their LP’s.

“Synergy stood out because they’re not just investing in teams – they’re actively shaping how they grow, operate, and scale, while building smart, long-term value around them,” said Heisman Trophy winner and former NFL running back Reggie Bush, a Partner in the fund. “Terrence brings the mindset of someone who has built businesses at scale over 20+ years, and that hands-on, conviction-driven approach is what makes this strategy so compelling.”

Bush also brings direct leadership ties within the emerging sports ecosystem through his involvement with The Athletes Tour, further expanding Synergy’s connectivity to athlete-driven leagues and next-generation sports properties.

Synergy is focused on leagues demonstrating measurable growth in viewership, sponsorship, and cultural momentum – particularly in women’s sports and next-generation formats – and is targeting sophisticated investors seeking growth-oriented exposure to the evolving sports landscape.

“We’re focused on buying and building the next big 4,” Murphy said. “We want to own, operate and integrate, which then builds true enterprise value.”

About Synergy Sports Capital

Synergy Sports Capital (Synergy) is a control-focused private equity investment firm that acquires and operates stakes in high-growth emerging leagues, building integrated platforms across team ownership, real estate, media, and operations to compound long-term enterprise value. The firm was founded by Terrence C. Murphy Sr., a Texas A&M record-setting wide receiver and second-round NFL draft pick turned entrepreneur who built a multi-billion-dollar real estate and investment platform spanning thousands of transactions and more than 100 companies started, acquired or invested in under the Terrence Murphy Companies portfolio. Synergy is focused on building and operating the next generation of sports institutions.

This press release shall not constitute an offer to sell or the solicitation of an offer to buy securities, nor shall there be any sale of securities in any state or jurisdiction in which such offer, solicitation or sale would be unlawful under the securities laws of any such state or jurisdiction.

Media Contact for Synergy Sports Capital | Jamie Paster | Jamie.paster@trailrunnerint.com | 908-625-8107

Former international and La Liga veteran brings European pedigree and deep MLS experience as the club’s first on field leader as it builds toward its USL Championship debut

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MEDIA CONTACT:  Amber Freeland | 214-919-5256 |  media@atleticodallas.com | DOWNLOAD PRESS RELEASE

DALLAS (February 10, 2026) — Atlético Dallas today announced the appointment of Peter Luccin as the club’s first team manager, marking the organization’s first technical staff hire and a major milestone as the club continues building toward its inaugural USL Championship season.

Luccin brings a distinguished playing and coaching resume to Atlético Dallas, along with deep ties to the North Texas soccer community. He will lead the technical staff and will play a central role in shaping the team’s competitive identity, culture, and player development-driven philosophy in line with the club’s overall sporting vision.

“This role is about more than tactics or results – it’s about building something meaningful,” said Luccin. “Atlético Dallas represents a clear vision for what a modern club can be: competitive, connected to its community, and committed to developing players the right way. Being trusted to help lay that foundation is something I take very seriously.”

A former French international, Luccin enjoyed a decorated professional career at the highest level, spanning more than a decade in Europe and Major League Soccer. He was the youngest member of France’s squad at the 1997 FIFA World Youth Championship and went on to make nearly 500 professional appearances, at some of the world’s biggest clubs like Atlético Madrid, Paris Saint-Germain and Marseille.

After finishing his playing career in the MLS with FC Dallas, Luccin transitioned into coaching, serving on the club’s technical staff and later stepping in as interim head coach during the 2024 season. His experience in the U.S. domestic top flight combined with his European background gives him a unique perspective on developing players and building teams.

“Peter understands what it takes to develop players and teams at the highest levels,” said Brian Corcoran, Sporting Director of Atlético Dallas. “He’s coached professionals, he’s worked closely with young players, and he knows this talent-rich market. That combination of experience, leadership, personality and character made him the right choice to help establish our football identity. We believe Peter is the right leader as we position Atlético Dallas to be a desired destination for players that match our ambitions.”

Luccin’s commitment to player development is reflected in his past work with emerging talent, including mentoring numerous Academy players that have established themselves at both the professional and International level.

As Atlético Dallas continues to build a community-first club with strong local and regional roots, Luccin’s appointment signals a clear emphasis on leadership, development, and long-term vision.

“From the beginning, we’ve said this club would be built with purpose,” said Matt Valentine, Chairman and Co-Founder of Atlético Dallas. “Peter brings credibility, humility, and a deep understanding of the game. Just as importantly, he believes in building something that reflects the community it represents. He’s the right leader to help guide us into this next chapter.”

Luccin will begin working immediately with club leadership to help shape technical standards, development pathways, and the long-term competitive vision for Atlético Dallas as the organization continues preparations for its USL Championship launch. 

The club will host a free public event on Thursday, Feb. 12 from 6-8 p.m. at Happiest Hour in Dallas. Club supporters are invited to celebrate and get to know Luccin during an open panel discussion moderated by Kyle Martino.

En Español

Atlético Dallas nombra a Peter Luccin como Director Técnico del Primer Equipo

Ex internacional y veterano de LaLiga aporta experiencia europea y profundo conocimiento de la MLS como el primer líder deportivo del club rumbo a su debut en la USL Championship

DALLAS (10 de febrero de 2026) — Atlético Dallas anunció hoy el nombramiento de Peter Luccin como director técnico del primer equipo, marcando la primera contratación del cuerpo técnico del club y un hito clave mientras la organización continúa su camino hacia su temporada inaugural en la USL Championship.

Luccin llega a Atlético Dallas con una destacada trayectoria como jugador y entrenador, además de fuertes vínculos con la comunidad futbolística del norte de Texas. Será responsable de liderar al cuerpo técnico y desempeñará un papel central en la construcción de la identidad competitiva del equipo, su cultura y una filosofía enfocada en el desarrollo de jugadores, alineada con la visión deportiva integral del club.

“Este rol es mucho más que tácticas o resultados; se trata de construir algo con significado”, dijo Luccin. “Atlético Dallas representa una visión clara de lo que puede y debe ser un club moderno: competitivo, conectado con su comunidad y comprometido con el desarrollo de jugadores de la manera correcta. Que confíen en mí para ayudar a sentar esas bases es algo que tomo muy en serio.”

Ex seleccionado nacional de Francia, Luccin disfrutó de una carrera profesional distinguida al más alto nivel durante más de una década en Europa y en la Major League Soccer. Fue el miembro más joven de la selección francesa en la Copa Mundial Sub-20 de la FIFA en 1997 y posteriormente disputó cerca de 500 partidos profesionales, defendiendo los colores de algunos de los clubes más importantes del mundo, como Atlético de Madrid, Paris Saint-Germain y Olympique de Marsella.

Tras finalizar su carrera como jugador en la MLS con FC Dallas, Luccin dio el salto a la dirección técnica, formando parte del cuerpo técnico del club y asumiendo posteriormente el cargo de entrenador interino durante la temporada 2024. Su experiencia en el máximo nivel del fútbol estadounidense, combinada con su formación europea, le brinda una perspectiva única para desarrollar jugadores y construir equipos competitivos.

“Peter entiende lo que se necesita para desarrollar jugadores y equipos al más alto nivel”, señaló Brian Corcoran, director deportivo de Atlético Dallas. “Ha entrenado a profesionales, ha trabajado de cerca con jóvenes talentos y conoce muy bien este mercado lleno de potencial. Esa combinación de experiencia, liderazgo, personalidad y carácter lo convirtió en la elección correcta para ayudarnos a establecer nuestra identidad futbolística. Creemos que Peter es el líder indicado para posicionar a Atlético Dallas como un destino atractivo para jugadores que compartan nuestras ambiciones.”

El compromiso de Luccin con el desarrollo de jugadores se refleja en su trabajo previo con talento emergente, incluyendo la mentoría de numerosos futbolistas de academias que hoy se han consolidado tanto a nivel profesional como internacional.

Mientras Atlético Dallas continúa construyendo un club con enfoque comunitario y profundas raíces locales y regionales, la llegada de Luccin envía un mensaje claro sobre la importancia del liderazgo, el desarrollo y una visión a largo plazo.

“Desde el inicio dijimos que este club se construiría con propósito”, afirmó Matt Valentine, presidente y cofundador de Atlético Dallas. “Peter aporta credibilidad, humildad y un profundo conocimiento del juego. Pero igual de importante, cree en crear algo que refleje a la comunidad que representa. Es el líder adecuado para guiarnos en este nuevo capítulo.”

Luccin comenzará a trabajar de inmediato con el liderazgo del club para definir los estándares técnicos, las rutas de desarrollo y la visión competitiva a largo plazo de Atlético Dallas, mientras la organización continúa con los preparativos para su debut en la USL Championship.

El club celebrará un evento público gratuito el jueves 12 de febrero, de 6 a 8 p.m., en Happiest Hour en Dallas. Los aficionados están invitados a acompañarnos para celebrar y conocer a Luccin durante un panel abierto moderado por Kyle Martino.

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Veteran sponsorship executive and former Dallas Mavericks leader to oversee commercial strategy as the club builds toward its USL Championship launch

Atlético Dallas announced today that Ryan Mackey has joined the organization full time as Senior Vice President of Partnerships, strengthening the club’s executive leadership team as it prepares to bring USL Championship soccer to North Texas.

Mackey previously served Atlético Dallas as Head of Partnerships on a contract basis and now assumes responsibility for leading corporate partnerships, sponsorship strategy, and revenue development. The appointment comes as Atlético Dallas continues expanding its footprint near the Cotton Bowl. The team recently announced plans to relocate their headquarters to Expo Park across the street from a new street soccer court and supporters bar, creating additional year-round engagement and partnership opportunities in the surrounding district.

A veteran sports and entertainment executive with nearly 30 years of experience, Mackey has an extensive background in sponsorship sales across the NBA, NHL, collegiate athletics and live entertainment.

“Ryan understands this market and what it takes to build meaningful partnerships here,” said Sam Morton, Co-Founder and Chief Commercial Officer of Atlético Dallas. “His experience with world-class organizations and his ability to align brands with community-driven sports properties make him an ideal leader as we continue growing Atlético Dallas in North Texas.”

Before joining Atlético Dallas, Mackey spent 24 years with the Dallas Mavericks, where he advanced to Senior Vice President of Corporate Partnerships, overseeing sponsorship strategy and long-term corporate partnerships for one of Dallas’ most prominent professional sports franchises.

“I’ve spent my entire career in Dallas, and Atlético Dallas represents a unique opportunity to help build something new and lasting for this region,” Mackey said. “This club is creating a platform where local and national brands can connect authentically with the North Texas community, and I’m excited to be part of that growth.”

Mackey has also served as a consultant for the Portland Trail Blazers and as a Senior Consultant with Connect Partnership Group, driving revenue for sports and entertainment properties, including the Dallas Stars. In his new role, Mackey will focus on aligning corporate partners with the club’s business objectives, fan engagement strategy, and community initiatives as Atlético Dallas builds toward its 2027 kickoff.

MEDIA CONTACT:  Amber Freeland | 214-919-5256 |  media@atleticodallas.com

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En Español

Atlético Dallas Nombra a Ryan Mackey Vicepresidente Senior de Alianzas

Ejecutivo veterano en patrocinios y exlíder de los Dallas Mavericks asumirá la estrategia comercial del club rumbo a su debut en la USL Championship

Atlético Dallas anunció hoy que Ryan Mackey se ha incorporado a la organización de manera permanente como Vicepresidente Senior de Alianzas, fortaleciendo el equipo ejecutivo del club mientras se prepara para llevar el fútbol de la USL Championship al Norte de Texas.

Mackey se desempeñó previamente como Director de Alianzas de Atlético Dallas bajo contrato y ahora asume la responsabilidad de liderar las alianzas corporativas, la estrategia de patrocinios y el desarrollo de ingresos. Este nombramiento se produce en un momento en que el Atlético Dallas continúa expandiendo su presencia cerca del Cotton Bowl. El equipo anunció recientemente sus planes de trasladar su sede a Expo Park, justo enfrente de una nueva cancha de fútbol callejero y un bar para aficionados, lo que generará nuevas oportunidades de interacción y colaboración durante todo el año en el distrito circundante.

Ejecutivo veterano en deportes y entretenimiento con casi 30 años de experiencia, Mackey cuenta con una sólida trayectoria en ventas de patrocinios dentro de la NBA, la NHL, el deporte universitario y el entretenimiento en vivo.

“Ryan entiende este mercado y lo que se necesita para construir alianzas significativas aquí,” dijo Sam Morton, cofundador y Director Comercial de Atlético Dallas. “Su experiencia con organizaciones de clase mundial y su capacidad para conectar marcas con proyectos deportivos enfocados en la comunidad lo convierten en el líder ideal mientras seguimos creciendo a Atlético Dallas en el Norte de Texas.”

Antes de unirse a Atlético Dallas, Mackey pasó 24 años con los Dallas Mavericks, donde ascendió hasta el cargo de Vicepresidente Senior de Alianzas Corporativas, supervisando la estrategia de patrocinios y relaciones corporativas a largo plazo para una de las franquicias deportivas profesionales más destacadas de Dallas.

“He pasado toda mi carrera en Dallas, y Atlético Dallas representa una oportunidad única para ayudar a construir algo nuevo y duradero para esta región,” comentó Mackey. “Este club está creando una plataforma donde marcas locales y nacionales pueden conectarse de manera auténtica con la comunidad del Norte de Texas, y me entusiasma ser parte de ese crecimiento.”

Mackey también ha trabajado como consultor para los Portland Trail Blazers y como Consultor Senior con Connect Partnership Group, impulsando ingresos para propiedades deportivas y de entretenimiento, incluidos los Dallas Stars.

En su nuevo cargo, Mackey se enfocará en alinear a los socios corporativos con los objetivos de negocio del club, su estrategia de conexión con los aficionados y sus iniciativas comunitarias, mientras Atlético Dallas avanza hacia su debut en 2027.

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City of Dallas Awards Economic Development Incentive to Atlético Dallas

MEDIA CONTACT:  Amber Freeland | 214-919-5256 |  media@atleticodallas.com

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The City of Dallas and Atlético Dallas announced an economic development incentive supporting Atlético Dallas’ relocation of its corporate headquarters to the city of Dallas.

The economic development incentive (in the form of a conditional grant) is designed to support Atlético Dallas’ relocation from Richardson to Dallas and the expansion of the club’s operations within Expo Park, an area that is poised for renewed investment, job creation, and year-round community engagement. 

Atlético Dallas will lease approximately 12,000 square feet at 820 Exposition Avenue located near the gates of Fair Park and the DART Fair Park Station. The new headquarters will include 1,500 square feet of street-facing retail space, which will serve as the club’s official retail shop and a welcoming front door for fans and visitors.

Directly across the street at 827/829 Exposition Avenue, Atlético Dallas is planning a new supporters bar — tentatively named The Den at Expo Park — featuring a 6,000-square-foot bar and restaurant and a 10,000-square-foot patio and beer garden. The outdoor space will include the club’s first street soccer court, expanding public access to the game and activating the neighborhood in new ways.

The street soccer court is expected to open in time for the FIFA World Cup this June, with the supporters bar slated to open later this summer, anchored by a grand opening celebration.

“This move is about much more than an office,” said Matt Valentine, Founder and Chairman of Atlético Dallas. “Relocating our headquarters to Expo Park allows us to put down roots in a historic and culturally significant part of Dallas while creating a true hub for community, creativity, and connection. We’re building a place that welcomes fans year-round and reflects our commitment to growing the game and giving back to the city that’s embracing us.”

With the relocation to Dallas, Atlético will retain 12 existing jobs and create up to 85 new jobs over the next five years. The new jobs include front office, executive, professional, administrative, coaching, and player positions with a commitment to local hiring and workforce development.

“The City of Dallas is proud to welcome Atlético Dallas and its new corporate headquarters near the gates of Fair Park and DART’s Fair Park station—a vibrant and growing hub for business, culture, and community,” said Assistant Dallas City Manager Robin Bentley.

“This investment and corporate relocation will further strengthen our commitment and vision to create dynamic spaces to draw residents, sports fans and visitors to the Fair Park neighborhood in the heart of Dallas,” Bentley added.

The economic development incentive, offered through an administrative action authorized by the City Manager, supports tenant improvements and business expansion within a City-designated Economic Development Target Area. Atlético Dallas will also partner with Dallas College as part of a workforce development initiative designed to create career pathways and professional opportunities for local students.

The street soccer court represents the first phase of a broader collaboration with Kyle Martino and Street FC, supporting Atlético Dallas’ long-term vision to expand access to soccer and public play spaces across the city.

The new headquarters is located just steps from the historic Cotton Bowl, where Atlético Dallas is scheduled to make its USL Championship debut in 2027, further reinforcing the area’s role as a growing center for professional sports, culture, and community life.

En Español

La Ciudad de Dallas otorga incentivo de desarrollo económico a Atlético Dallas

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La Ciudad de Dallas y Atlético Dallas anunciaron un incentivo de desarrollo económico que respalda la reubicación de la sede corporativa de Atlético Dallas a la ciudad de Dallas.

El incentivo de desarrollo económico (en forma de una subvención condicionada) está diseñado para apoyar el traslado de Atlético Dallas de Richardson a Dallas, así como la expansión de las operaciones del club en Expo Park, un área que se encuentra preparada para una nueva etapa de inversión, creación de empleos y activación comunitaria durante todo el año.

Atlético Dallas arrendará aproximadamente 12,000 pies cuadrados en 820 Exposition Avenue, ubicado cerca de las entradas de Fair Park y de la estación Fair Park de DART. La nueva sede corporativa incluirá 1,500 pies cuadrados de espacio comercial con frente a la calle, que funcionará como la tienda oficial del club y como un punto de bienvenida para aficionados y visitantes.

Justo al otro lado de la calle, en 827/829 Exposition Avenue, Atlético Dallas planea abrir un nuevo bar para aficionados —tentativamente llamado The Den at Expo Park— que contará con un bar y restaurante de 6,000 pies cuadrados, además de un patio y jardín cervecero de 10,000 pies cuadrados. El espacio exterior incluirá la primera cancha de fútbol callejero del club, ampliando el acceso público al deporte y activando el vecindario de nuevas maneras.

Se espera que la cancha de fútbol callejero esté lista a tiempo para la Copa Mundial de la FIFA este mes de junio, mientras que el bar para aficionados abrirá más adelante en el verano, con un evento de inauguración especial.

“Este cambio es mucho más que una oficina,” dijo Matt Valentine, Fundador y Presidente de Atlético Dallas. “Reubicar nuestra sede en Expo Park nos permite echar raíces en una zona histórica y culturalmente significativa de Dallas, al mismo tiempo que creamos un verdadero punto de encuentro para la comunidad, la creatividad y la conexión. Estamos construyendo un espacio que reciba a los aficionados durante todo el año y que refleje nuestro compromiso con el crecimiento del fútbol y con retribuir a la ciudad que nos está dando la bienvenida.”

Con la reubicación a Dallas, Atlético Dallas conservará 12 empleos existentes y creará hasta 85 nuevos empleos en los próximos cinco años. Estos puestos incluirán posiciones administrativas, ejecutivas, profesionales, de operaciones, entrenadores y jugadores, con un enfoque claro en la contratación local y el desarrollo de la fuerza laboral.

“La Ciudad de Dallas se enorgullece de dar la bienvenida a Atlético Dallas y a su nueva sede corporativa cerca de las entradas de Fair Park y de la estación Fair Park de DART, un centro vibrante y en crecimiento para los negocios, la cultura y la comunidad,” señaló Robin Bentley, Subdirectora de la Ciudad de Dallas.

“Esta inversión y reubicación corporativa fortalecerán aún más nuestro compromiso y nuestra visión de crear espacios dinámicos que atraigan a residentes, aficionados al deporte y visitantes al vecindario de Fair Park, en el corazón de Dallas,” agregó Bentley.

El incentivo de desarrollo económico, otorgado mediante una acción administrativa autorizada por la Oficina del Administrador de la Ciudad, respalda mejoras al inmueble y la expansión del negocio dentro de un Área de Desarrollo Económico designada por la Ciudad. Atlético Dallas también se asociará con Dallas College como parte de una iniciativa de desarrollo laboral diseñada para crear oportunidades profesionales y trayectorias de carrera para estudiantes locales.

La cancha de fútbol callejero representa la primera fase de una colaboración más amplia con Kyle Martino y Street FC, como parte de la visión a largo plazo de Atlético Dallas para ampliar el acceso al fútbol y a espacios públicos de juego en toda la ciudad.

La nueva sede corporativa se encuentra a solo unos pasos del histórico Cotton Bowl, donde Atlético Dallas tiene programado su debut en la USL Championship en 2027, reforzando aún más el papel de la zona como un centro en crecimiento para el deporte profesional, la cultura y la vida comunitaria.