Former international and La Liga veteran brings European pedigree and deep MLS experience as the club’s first on field leader as it builds toward its USL Championship debut
DALLAS (February 10, 2026) — Atlético Dallas today announced the appointment of Peter Luccin as the club’s first team manager, marking the organization’s first technical staff hire and a major milestone as the club continues building toward its inaugural USL Championship season.
Luccin brings a distinguished playing and coaching resume to Atlético Dallas, along with deep ties to the North Texas soccer community. He will lead the technical staff and will play a central role in shaping the team’s competitive identity, culture, and player development-driven philosophy in line with the club’s overall sporting vision.
DALLAS, TX: Peter Luccin named First Team Manager at Atlético Dallas. (Photo by Atlético Dallas)
“This role is about more than tactics or results – it’s about building something meaningful,” said Luccin. “Atlético Dallas represents a clear vision for what a modern club can be: competitive, connected to its community, and committed to developing players the right way. Being trusted to help lay that foundation is something I take very seriously.”
MADRID, SPAIN – MARCH 4: David Beckham (R) of Real Madrid is told off by Peter Luccin of Atletico Madrid after a hard tackle on Luis Perrea during a Primera Liga match between Real Madrid and Atletico Madrid at the Santiago Bernabeu stadium on March 4, 2006 in Madrid, Spain. (Photo by Denis Doyle/Getty Images)
A former French international, Luccin enjoyed a decorated professional career at the highest level, spanning more than a decade in Europe and Major League Soccer. He was the youngest member of France’s squad at the 1997 FIFA World Youth Championship and went on to make nearly 500 professional appearances, at some of the world’s biggest clubs like Atlético Madrid, Paris Saint-Germain and Marseille.
After finishing his playing career in the MLS with FC Dallas, Luccin transitioned into coaching, serving on the club’s technical staff and later stepping in as interim head coach during the 2024 season. His experience in the U.S. domestic top flight combined with his European background gives him a unique perspective on developing players and building teams.
“Peter understands what it takes to develop players and teams at the highest levels,” said Brian Corcoran, Sporting Director of Atlético Dallas. “He’s coached professionals, he’s worked closely with young players, and he knows this talent-rich market. That combination of experience, leadership, personality and character made him the right choice to help establish our football identity. We believe Peter is the right leader as we position Atlético Dallas to be a desired destination for players that match our ambitions.”
Luccin’s commitment to player development is reflected in his past work with emerging talent, including mentoring numerous Academy players that have established themselves at both the professional and International level.
As Atlético Dallas continues to build a community-first club with strong local and regional roots, Luccin’s appointment signals a clear emphasis on leadership, development, and long-term vision.
“From the beginning, we’ve said this club would be built with purpose,” said Matt Valentine, Chairman and Co-Founder of Atlético Dallas. “Peter brings credibility, humility, and a deep understanding of the game. Just as importantly, he believes in building something that reflects the community it represents. He’s the right leader to help guide us into this next chapter.”
Luccin will begin working immediately with club leadership to help shape technical standards, development pathways, and the long-term competitive vision for Atlético Dallas as the organization continues preparations for its USL Championship launch.
The club will host a free public event on Thursday, Feb. 12 from 6-8 p.m. at Happiest Hour in Dallas. Club supporters are invited to celebrate and get to know Luccin during an open panel discussion moderated by Kyle Martino.
En Español
Atlético Dallas nombra a Peter Luccin como Director Técnico del Primer Equipo
Ex internacional y veterano de LaLiga aporta experiencia europea y profundo conocimiento de la MLS como el primer líder deportivo del club rumbo a su debut en la USL Championship
DALLAS (10 de febrero de 2026) — Atlético Dallas anunció hoy el nombramiento de Peter Luccin como director técnico del primer equipo, marcando la primera contratación del cuerpo técnico del club y un hito clave mientras la organización continúa su camino hacia su temporada inaugural en la USL Championship.
Luccin llega a Atlético Dallas con una destacada trayectoria como jugador y entrenador, además de fuertes vínculos con la comunidad futbolística del norte de Texas. Será responsable de liderar al cuerpo técnico y desempeñará un papel central en la construcción de la identidad competitiva del equipo, su cultura y una filosofía enfocada en el desarrollo de jugadores, alineada con la visión deportiva integral del club.
“Este rol es mucho más que tácticas o resultados; se trata de construir algo con significado”, dijo Luccin. “Atlético Dallas representa una visión clara de lo que puede y debe ser un club moderno: competitivo, conectado con su comunidad y comprometido con el desarrollo de jugadores de la manera correcta. Que confíen en mí para ayudar a sentar esas bases es algo que tomo muy en serio.”
Ex seleccionado nacional de Francia, Luccin disfrutó de una carrera profesional distinguida al más alto nivel durante más de una década en Europa y en la Major League Soccer. Fue el miembro más joven de la selección francesa en la Copa Mundial Sub-20 de la FIFA en 1997 y posteriormente disputó cerca de 500 partidos profesionales, defendiendo los colores de algunos de los clubes más importantes del mundo, como Atlético de Madrid, Paris Saint-Germain y Olympique de Marsella.
Tras finalizar su carrera como jugador en la MLS con FC Dallas, Luccin dio el salto a la dirección técnica, formando parte del cuerpo técnico del club y asumiendo posteriormente el cargo de entrenador interino durante la temporada 2024. Su experiencia en el máximo nivel del fútbol estadounidense, combinada con su formación europea, le brinda una perspectiva única para desarrollar jugadores y construir equipos competitivos.
“Peter entiende lo que se necesita para desarrollar jugadores y equipos al más alto nivel”, señaló Brian Corcoran, director deportivo de Atlético Dallas. “Ha entrenado a profesionales, ha trabajado de cerca con jóvenes talentos y conoce muy bien este mercado lleno de potencial. Esa combinación de experiencia, liderazgo, personalidad y carácter lo convirtió en la elección correcta para ayudarnos a establecer nuestra identidad futbolística. Creemos que Peter es el líder indicado para posicionar a Atlético Dallas como un destino atractivo para jugadores que compartan nuestras ambiciones.”
El compromiso de Luccin con el desarrollo de jugadores se refleja en su trabajo previo con talento emergente, incluyendo la mentoría de numerosos futbolistas de academias que hoy se han consolidado tanto a nivel profesional como internacional.
Mientras Atlético Dallas continúa construyendo un club con enfoque comunitario y profundas raíces locales y regionales, la llegada de Luccin envía un mensaje claro sobre la importancia del liderazgo, el desarrollo y una visión a largo plazo.
“Desde el inicio dijimos que este club se construiría con propósito”, afirmó Matt Valentine, presidente y cofundador de Atlético Dallas. “Peter aporta credibilidad, humildad y un profundo conocimiento del juego. Pero igual de importante, cree en crear algo que refleje a la comunidad que representa. Es el líder adecuado para guiarnos en este nuevo capítulo.”
Luccin comenzará a trabajar de inmediato con el liderazgo del club para definir los estándares técnicos, las rutas de desarrollo y la visión competitiva a largo plazo de Atlético Dallas, mientras la organización continúa con los preparativos para su debut en la USL Championship.
El club celebrará un evento público gratuito el jueves 12 de febrero, de 6 a 8 p.m., en Happiest Hour en Dallas. Los aficionados están invitados a acompañarnos para celebrar y conocer a Luccin durante un panel abierto moderado por Kyle Martino.
USL outlines three-division framework ahead of promotion and relegation
TAMPA, Fla. – The United Soccer League (USL) today announced USL Premier as the official name of its Division One men’s professional league and unveiled a new structure for its men’s pathway, establishing an interconnected three-tier framework designed to support long-term growth, competitive integrity, and the introduction of promotion and relegation.
USL Premier will serve as the top tier of a unified men’s professional pathway that also includes the USL Championship and USL League One. As part of this structure, the USL is aligning competition formats across divisions to support balanced schedules, credible movement, and future expansion.
Under the future league structure, the USL is establishing the following initial framework, which could evolve over time:
USL League One (Division Three) will continue to grow nationally while organizing competition regionally, allowing clubs to compete closer to home and build local rivalries.
USL Premier (Division One) will operate as a single national table, with a long-term target of 20 clubs, and is scheduled to launch in 2028.
USL Championship (Division Two) will also operate as a single national table, with 20 clubs, strengthening competitive consistency and national reach.
As this structure takes shape alongside the launch of USL Premier, the USL will introduce America’s first promotion and relegation system – creating a connected, merit-based professional pathway that rewards performance, raises the level of competition across all divisions, and delivers more matches of consequence for clubs, players, fans and partners.
“USL Premier is a defining piece of our long-term vision for the men’s game,” said Alec Papadakis, CEO of the United Soccer League. “We’ve built a multi-tier professional system that is both scalable and rooted in communities. By establishing a clear structure, we’re creating a strong foundation for clubs, players, and fans, and unlocking meaningful opportunities for stakeholders and investors as we continue to grow the game and prepare to introduce promotion and relegation.”
The USL is currently reviewing applications from clubs interested in competing in USL Premier and will announce the league’s inaugural members at a later date.
Soccer in the United States is entering a pivotal period, fueled by rising participation and the country’s role as host of major global sporting events, including the 2026 FIFA World Cup™ and the 2028 Olympic Games in Los Angeles. This national spotlight is expected to deepen fan engagement, introduce new audiences to the sport, and drive demand for professional soccer in communities across the country, an opportunity the USL is uniquely positioned to capture.
Building on this momentum, Tony Scholes, current Chief Football Officer of the English Premier League, will join USL Premier as President upon completing his responsibilities in England this summer.
About United Soccer League Founded in 1986, the United Soccer League (USL) is the largest and fastest-growing soccer organization in the United States, reaching more than 200 communities nationwide. It is the first and only soccer league to offer a complete youth-to-professional pathway for both men and women within a single, unified structure. On the men’s side, this includes four tiers: the newly announced USL Premier (Division I}, USL Championship (Division II}, USL League One (Division Ill}, and USL League Two (pre-professional). The women’s pathway features the Gainbridge Super League, a Division One professional league, and the USL W League, the country’s top preprofessional league. The USL also operates USL Academy, a progressive talent development system, and USL Youth, a premier national platform for younger players. With multi-year national and international media rights agreements across various platforms including CBS Sports, ESPN and Peacock, the USL is the most widely accessible soccer league in the country.
Veteran sponsorship executive and former Dallas Mavericks leader to oversee commercial strategy as the club builds toward its USL Championship launch
Atlético Dallas announced today that Ryan Mackey has joined the organization full time as Senior Vice President of Partnerships, strengthening the club’s executive leadership team as it prepares to bring USL Championship soccer to North Texas.
Mackey previously served Atlético Dallas as Head of Partnerships on a contract basis and now assumes responsibility for leading corporate partnerships, sponsorship strategy, and revenue development. The appointment comes as Atlético Dallas continues expanding its footprint near the Cotton Bowl. The team recently announced plans to relocate their headquarters to Expo Park across the street from a new street soccer court and supporters bar, creating additional year-round engagement and partnership opportunities in the surrounding district.
A veteran sports and entertainment executive with nearly 30 years of experience, Mackey has an extensive background in sponsorship sales across the NBA, NHL, collegiate athletics and live entertainment.
“Ryan understands this market and what it takes to build meaningful partnerships here,” said Sam Morton, Co-Founder and Chief Commercial Officer of Atlético Dallas. “His experience with world-class organizations and his ability to align brands with community-driven sports properties make him an ideal leader as we continue growing Atlético Dallas in North Texas.”
Before joining Atlético Dallas, Mackey spent 24 years with the Dallas Mavericks, where he advanced to Senior Vice President of Corporate Partnerships, overseeing sponsorship strategy and long-term corporate partnerships for one of Dallas’ most prominent professional sports franchises.
“I’ve spent my entire career in Dallas, and Atlético Dallas represents a unique opportunity to help build something new and lasting for this region,” Mackey said. “This club is creating a platform where local and national brands can connect authentically with the North Texas community, and I’m excited to be part of that growth.”
Mackey has also served as a consultant for the Portland Trail Blazers and as a Senior Consultant with Connect Partnership Group, driving revenue for sports and entertainment properties, including the Dallas Stars. In his new role, Mackey will focus on aligning corporate partners with the club’s business objectives, fan engagement strategy, and community initiatives as Atlético Dallas builds toward its 2027 kickoff.
Atlético Dallas Nombra a Ryan Mackey Vicepresidente Senior de Alianzas
Ejecutivo veterano en patrocinios y exlíder de los Dallas Mavericks asumirá la estrategia comercial del club rumbo a su debut en la USL Championship
Atlético Dallas anunció hoy que Ryan Mackey se ha incorporado a la organización de manera permanente como Vicepresidente Senior de Alianzas, fortaleciendo el equipo ejecutivo del club mientras se prepara para llevar el fútbol de la USL Championship al Norte de Texas.
Mackey se desempeñó previamente como Director de Alianzas de Atlético Dallas bajo contrato y ahora asume la responsabilidad de liderar las alianzas corporativas, la estrategia de patrocinios y el desarrollo de ingresos. Este nombramiento se produce en un momento en que el Atlético Dallas continúa expandiendo su presencia cerca del Cotton Bowl. El equipo anunció recientemente sus planes de trasladar su sede a Expo Park, justo enfrente de una nueva cancha de fútbol callejero y un bar para aficionados, lo que generará nuevas oportunidades de interacción y colaboración durante todo el año en el distrito circundante.
Ejecutivo veterano en deportes y entretenimiento con casi 30 años de experiencia, Mackey cuenta con una sólida trayectoria en ventas de patrocinios dentro de la NBA, la NHL, el deporte universitario y el entretenimiento en vivo.
“Ryan entiende este mercado y lo que se necesita para construir alianzas significativas aquí,” dijo Sam Morton, cofundador y Director Comercial de Atlético Dallas. “Su experiencia con organizaciones de clase mundial y su capacidad para conectar marcas con proyectos deportivos enfocados en la comunidad lo convierten en el líder ideal mientras seguimos creciendo a Atlético Dallas en el Norte de Texas.”
Antes de unirse a Atlético Dallas, Mackey pasó 24 años con los Dallas Mavericks, donde ascendió hasta el cargo de Vicepresidente Senior de Alianzas Corporativas, supervisando la estrategia de patrocinios y relaciones corporativas a largo plazo para una de las franquicias deportivas profesionales más destacadas de Dallas.
“He pasado toda mi carrera en Dallas, y Atlético Dallas representa una oportunidad única para ayudar a construir algo nuevo y duradero para esta región,” comentó Mackey. “Este club está creando una plataforma donde marcas locales y nacionales pueden conectarse de manera auténtica con la comunidad del Norte de Texas, y me entusiasma ser parte de ese crecimiento.”
Mackey también ha trabajado como consultor para los Portland Trail Blazers y como Consultor Senior con Connect Partnership Group, impulsando ingresos para propiedades deportivas y de entretenimiento, incluidos los Dallas Stars.
En su nuevo cargo, Mackey se enfocará en alinear a los socios corporativos con los objetivos de negocio del club, su estrategia de conexión con los aficionados y sus iniciativas comunitarias, mientras Atlético Dallas avanza hacia su debut en 2027.
The City of Dallas and Atlético Dallas announced an economic development incentive supporting Atlético Dallas’ relocation of its corporate headquarters to the city of Dallas.
The economic development incentive (in the form of a conditional grant) is designed to support Atlético Dallas’ relocation from Richardson to Dallas and the expansion of the club’s operations within Expo Park, an area that is poised for renewed investment, job creation, and year-round community engagement.
Interior photo of new Atlético Dallas office space. Image provided by August Real Estate Co.
Atlético Dallas will lease approximately 12,000 square feet at 820 Exposition Avenue located near the gates of Fair Park and the DART Fair Park Station. The new headquarters will include 1,500 square feet of street-facing retail space, which will serve as the club’s official retail shop and a welcoming front door for fans and visitors.
Directly across the street at 827/829 Exposition Avenue, Atlético Dallas is planning a new supporters bar — tentatively named The Den at Expo Park — featuring a 6,000-square-foot bar and restaurant and a 10,000-square-foot patio and beer garden. The outdoor space will include the club’s first street soccer court, expanding public access to the game and activating the neighborhood in new ways.
The street soccer court is expected to open in time for the FIFA World Cup this June, with the supporters bar slated to open later this summer, anchored by a grand opening celebration.
“This move is about much more than an office,” said Matt Valentine, Founder and Chairman of Atlético Dallas. “Relocating our headquarters to Expo Park allows us to put down roots in a historic and culturally significant part of Dallas while creating a true hub for community, creativity, and connection. We’re building a place that welcomes fans year-round and reflects our commitment to growing the game and giving back to the city that’s embracing us.”
With the relocation to Dallas, Atlético will retain 12 existing jobs and create up to 85 new jobs over the next five years. The new jobs include front office, executive, professional, administrative, coaching, and player positions with a commitment to local hiring and workforce development.
“The City of Dallas is proud to welcome Atlético Dallas and its new corporate headquarters near the gates of Fair Park and DART’s Fair Park station—a vibrant and growing hub for business, culture, and community,” said Assistant Dallas City Manager Robin Bentley.
“This investment and corporate relocation will further strengthen our commitment and vision to create dynamic spaces to draw residents, sports fans and visitors to the Fair Park neighborhood in the heart of Dallas,” Bentley added.
The economic development incentive, offered through an administrative action authorized by the City Manager, supports tenant improvements and business expansion within a City-designated Economic Development Target Area. Atlético Dallas will also partner with Dallas College as part of a workforce development initiative designed to create career pathways and professional opportunities for local students.
The street soccer court represents the first phase of a broader collaboration with Kyle Martino and Street FC, supporting Atlético Dallas’ long-term vision to expand access to soccer and public play spaces across the city.
The new headquarters is located just steps from the historic Cotton Bowl, where Atlético Dallas is scheduled to make its USL Championship debut in 2027, further reinforcing the area’s role as a growing center for professional sports, culture, and community life.
The rendering of the beer garden and street court at 829 ExpositionFloor plan of the new supporters bar at 831 Exposition
En Español
La Ciudad de Dallas otorga incentivo de desarrollo económico a Atlético Dallas
La Ciudad de Dallas y Atlético Dallas anunciaron un incentivo de desarrollo económico que respalda la reubicación de la sede corporativa de Atlético Dallas a la ciudad de Dallas.
El incentivo de desarrollo económico (en forma de una subvención condicionada) está diseñado para apoyar el traslado de Atlético Dallas de Richardson a Dallas, así como la expansión de las operaciones del club en Expo Park, un área que se encuentra preparada para una nueva etapa de inversión, creación de empleos y activación comunitaria durante todo el año.
Atlético Dallas arrendará aproximadamente 12,000 pies cuadrados en 820 Exposition Avenue, ubicado cerca de las entradas de Fair Park y de la estación Fair Park de DART. La nueva sede corporativa incluirá 1,500 pies cuadrados de espacio comercial con frente a la calle, que funcionará como la tienda oficial del club y como un punto de bienvenida para aficionados y visitantes.
Justo al otro lado de la calle, en 827/829 Exposition Avenue, Atlético Dallas planea abrir un nuevo bar para aficionados —tentativamente llamado The Den at Expo Park— que contará con un bar y restaurante de 6,000 pies cuadrados, además de un patio y jardín cervecero de 10,000 pies cuadrados. El espacio exterior incluirá la primera cancha de fútbol callejero del club, ampliando el acceso público al deporte y activando el vecindario de nuevas maneras.
Se espera que la cancha de fútbol callejero esté lista a tiempo para la Copa Mundial de la FIFA este mes de junio, mientras que el bar para aficionados abrirá más adelante en el verano, con un evento de inauguración especial.
“Este cambio es mucho más que una oficina,” dijo Matt Valentine, Fundador y Presidente de Atlético Dallas. “Reubicar nuestra sede en Expo Park nos permite echar raíces en una zona histórica y culturalmente significativa de Dallas, al mismo tiempo que creamos un verdadero punto de encuentro para la comunidad, la creatividad y la conexión. Estamos construyendo un espacio que reciba a los aficionados durante todo el año y que refleje nuestro compromiso con el crecimiento del fútbol y con retribuir a la ciudad que nos está dando la bienvenida.”
Con la reubicación a Dallas, Atlético Dallas conservará 12 empleos existentes y creará hasta 85 nuevos empleos en los próximos cinco años. Estos puestos incluirán posiciones administrativas, ejecutivas, profesionales, de operaciones, entrenadores y jugadores, con un enfoque claro en la contratación local y el desarrollo de la fuerza laboral.
“La Ciudad de Dallas se enorgullece de dar la bienvenida a Atlético Dallas y a su nueva sede corporativa cerca de las entradas de Fair Park y de la estación Fair Park de DART, un centro vibrante y en crecimiento para los negocios, la cultura y la comunidad,” señaló Robin Bentley, Subdirectora de la Ciudad de Dallas.
“Esta inversión y reubicación corporativa fortalecerán aún más nuestro compromiso y nuestra visión de crear espacios dinámicos que atraigan a residentes, aficionados al deporte y visitantes al vecindario de Fair Park, en el corazón de Dallas,” agregó Bentley.
El incentivo de desarrollo económico, otorgado mediante una acción administrativa autorizada por la Oficina del Administrador de la Ciudad, respalda mejoras al inmueble y la expansión del negocio dentro de un Área de Desarrollo Económico designada por la Ciudad. Atlético Dallas también se asociará con Dallas College como parte de una iniciativa de desarrollo laboral diseñada para crear oportunidades profesionales y trayectorias de carrera para estudiantes locales.
La cancha de fútbol callejero representa la primera fase de una colaboración más amplia con Kyle Martino y Street FC, como parte de la visión a largo plazo de Atlético Dallas para ampliar el acceso al fútbol y a espacios públicos de juego en toda la ciudad.
La nueva sede corporativa se encuentra a solo unos pasos del histórico Cotton Bowl, donde Atlético Dallas tiene programado su debut en la USL Championship en 2027, reforzando aún más el papel de la zona como un centro en crecimiento para el deporte profesional, la cultura y la vida comunitaria.
Atlético Dallas today announced the acquisition of FC Dallas Dynamo, a United Premier Soccer League (UPSL) club, which will be rebranded as Atlético Dallas II. The team will compete in the UPSL Premier Division and serve as the club’s official reserve team, providing a critical bridge between youth soccer and the professional level as Atlético Dallas prepares for its USL Championship debut in 2027.
The launch of Atlético Dallas II marks an important milestone in building a club-wide development structure that connects youth development, reserve competition, and the first team. It also reinforces Atlético Dallas’ long-term commitment to expanding access and opportunity for players across North Texas.
“The creation of Atlético Dallas II is a vital step in building out our sporting project as a fully integrated football club,” said Brian Corcoran, Sporting Director of Atlético Dallas. “We are honored to welcome Leo Stoica and the players of FC Dallas Dynamo into the Atlético Dallas family. This team will serve an important role by providing young players a chance to compete in men’s football, while also offering a platform for others who have a passion for the game to continue playing at a very competitive level. We look forward to competing on the field while simultaneously building relationships with the Dallas soccer community off the field.”
Atlético Dallas II will compete in the UPSL Premier Division, one of the top amateur adult soccer leagues in the United States and widely regarded as a critical part of the American soccer development pyramid. The league provides high-level competition, national exposure, and access to the U.S. Open Cup Qualifying Rounds through its affiliation with the U.S. Soccer Federation.
“We are excited to welcome Atlético Dallas II to UPSL,” said Ed Puskarich, UPSL Central Conference Commissioner. “Their ambition to grow the game and further accessibility for local players aligns very well with the ethos of our league.”
From a sporting perspective, Atlético Dallas II will play a key role in identifying, developing, and preparing players for potential progression within the club, while maintaining a competitive platform for players who want to continue competing at a high level.
“We are incredibly proud to join forces with Atlético Dallas,” said Leo Stoica, President of FC Dallas Dynamo. “This merger opens up new horizons for our community and allows us to grow and elevate the game together.”
As part of the acquisition, Stoica will join the organization as Executive Director of Atlético Dallas II, bringing continuity, leadership, and strong ties to the local soccer community. The formation of Atlético Dallas II reflects the organization’s broader mission to invest in the local growth of soccer and contribute positively to North Texas’ diverse and evolving soccer ecosystem.
“Launching Atlético Dallas II is about creating real pathways for ambitious soccer players in our region,” said Matt Valentine, Founder and Chairman of Atlético Dallas. “This move allows us to support player development within a unified club structure and welcome more players into an environment where they can grow, compete, and pursue the next level of the game. It is a meaningful step in building a club that is rooted in community and built for the future.”
Atlético Dallas adquiere un club de la UPSL y lanza Atlético Dallas II como su equipo de reservas oficial
DALLAS, Texas (19 de diciembre de 2025)— Atlético Dallas anunció hoy la adquisición de FC Dallas Dynamo, un club de la United Premier Soccer League (UPSL), que será renombrado como Atlético Dallas II. El equipo competirá en la UPSL Premier Division y fungirá como el equipo de reservas oficial del club, proporcionando un puente clave entre el fútbol juvenil y el nivel profesional, mientras Atlético Dallas se prepara para su debut en la USL Championship en el 2027.
El lanzamiento de Atlético Dallas II marca un hito importante en la construcción de una estructura de desarrollo a nivel club que conecta el fútbol juvenil, la competencia de reservas y el primer equipo. Asimismo, refuerza el compromiso a largo plazo de Atlético Dallas de ampliar el acceso y las oportunidades para jugadores en todo el norte de Texas.
“La creación de Atlético Dallas II es un paso fundamental en el desarrollo de nuestro proyecto deportivo como un club de fútbol totalmente integrado”, dijo Brian Corcoran, Director Deportivo de Atlético Dallas. “Nos sentimos honrados de dar la bienvenida a Leo Stoica y a los jugadores de FC Dallas Dynamo a la familia de Atlético Dallas. Este equipo cumplirá un papel clave al brindar a los jugadores jóvenes la oportunidad de competir en el fútbol de hombres, al mismo tiempo que ofrece una plataforma para quienes tienen pasión por el juego y desean seguir compitiendo a un nivel muy alto. Esperamos competir en la cancha mientras construimos relaciones sólidas con la comunidad futbolera de Dallas fuera de ella.”
Atlético Dallas II competirá en la UPSL Premier Division, una de las principales ligas amateur para adultos en los Estados Unidos y ampliamente reconocida como una parte clave de la pirámide de desarrollo del fútbol estadounidense. La liga ofrece competencia de alto nivel, exposición nacional y acceso a las rondas de clasificación de la U.S. Open Cup a través de su afiliación con la Federación de Fútbol de los Estados Unidos.
“Estamos muy entusiasmados de dar la bienvenida a Atlético Dallas II a la UPSL”, dijo Ed Puskarich, Comisionado de la Conferencia Central de la UPSL. “Su ambición de hacer crecer el deporte y ampliar el acceso para jugadores locales se alinea perfectamente con la filosofía de nuestra liga.”
Desde una perspectiva deportiva, Atlético Dallas II desempeñará un papel clave en la identificación, el desarrollo y la preparación de jugadores con potencial de progresar dentro del club, al mismo tiempo que mantiene una plataforma competitiva para quienes desean seguir compitiendo a un alto nivel.
“Estamos increíblemente orgullosos de unir fuerzas con Atlético Dallas”, dijo Leo Stoica, Presidente de FC Dallas Dynamo. “Esta unión abre nuevos horizontes para nuestra comunidad y nos permite crecer y elevar el juego juntos.”
Como parte de la adquisición, Stoica se integrará a la organización como Director Ejecutivo de Atlético Dallas II, aportando continuidad, liderazgo y fuertes vínculos con la comunidad futbolera local. La formación de Atlético Dallas II refleja la misión más amplia de la organización de invertir en el crecimiento local del fútbol y contribuir de manera positiva al diverso y dinámico ecosistema futbolístico del norte de Texas.
“Lanzar Atlético Dallas II se trata de crear caminos reales para jugadores ambiciosos de nuestra región”, dijo Matt Valentine, Fundador y Presidente de Atlético Dallas. “Este paso nos permite apoyar el desarrollo de jugadores dentro de una estructura unificada del club y dar la bienvenida a más jugadores a un entorno donde puedan crecer, competir y aspirar al siguiente nivel. Es un paso significativo en la construcción de un club arraigado en la comunidad y enfocado en el futuro.”
Las sedes de entrenamiento y la cancha donde Atlético Dallas II disputará sus partidos como local se anunciarán en los próximos meses. Visite https://www.atleticodallas.com/reserve-team-atletico-dallas-ii/ para obtener más información sobre el equipo de reserva y los requisitos para las pruebas de selección.
DALLAS, Texas (December 12, 2025) — This weekend, global soccer legend Patrice Evra and American soccer icon Kyle Martino will join Atlético Dallas to unveil two major milestones for the club and the city: the official U.S. launch of the PLAYER app, and a new investment in Dallas soccer infrastructure that will bring a street court, supporters bar, and expanded street soccer opportunities to the heart of Expo Park.
The announcement will take place at the Atlético Dallas Fútbol Block Party at 831 Exposition Ave on Saturday, Dec. 13 from 4-10 p.m. The event is free and open to the public. There will be a media panel starting at 4 p.m. with interview opportunities available following a moderated Q&A session.
LINKEDIN FOR FOOTBALLERS
Described as “LinkedIn for footballers,” the PLAYER app is already widely used across the United Kingdom – from Premier League and EFL academies to lower-league clubs – connecting undiscovered players with professional and semi-professional opportunities. The U.S. launch expands of one of the world’s most promising talent discovery platforms into one of the fastest-growing soccer markets ahead of the 2026 FIFA World Cup.
“Launching PLAYER in the United States is a dream and part of our mission to shine a light on players everywhere. Dallas has an incredible soccer community, and I’m excited to give more young players the chance to be seen,” said Patrice Evra, Co-Founder, PLAYER. “With the World Cup coming, this is the perfect moment to open the door for a new generation.”
Evra is the former captain of Manchester United where he won five Premier League titles and the Champions League. He also made two FIFA World Cup appearances and captained the France national team in 2010. Evra is known not just as one of the greatest left-backs in professional soccer, but also for his leadership, work ethic, and passionate advocacy for underserved youth.
“The U.S. is overflowing with talent, and clubs everywhere are looking for new ways to find players beyond traditional scouting. PLAYER creates a digital talent pipeline that benefits both sides,” added Tommy Fish, Co-Founder & CEO, PLAYER. “Partnering with Atlético Dallas for this launch is a powerful first step in our U.S. journey.”
MANCHESTER, ENGLAND – MAY 12: Manager Sir Alex Ferguson and Patrice Evra of Manchester United celebrate with the Premier League trophy after the Barclays Premier League match between Manchester United and Swansea City at Old Trafford on May 12, 2013 in Manchester, England. (Photo by Matthew Peters/Man Utd via Getty Images) *** Local Caption *** Alex Ferguson; Patrice Evra
PLAYER SHOWCASE MATCH — THIS SUNDAY
To mark the U.S. debut, PLAYER and Atlético Dallas will co-host an unsigned talent showcase match this Sunday, Dec. 14 at SMU’s Washburn Stadium at 11:00 a.m. The showcase will feature top unsigned players sourced through the PLAYER app, competing in front of scouts and evaluators from Atlético Dallas and other professional organizations. The Dallas showcase is the first step in PLAYER’s multi-city expansion strategy across the American soccer landscape.
MAKING SOCCER MORE ACCESSIBLE
While the PLAYER app expands digital access for talent discovery, Atlético Dallas and Street FC are also investing in the physical spaces where the game begins. The Expo Park development project demonstrates the shared vision between Atlético Dallas and Street FC to expand access to the game by building street courts across Dallas County – a vision that aligns perfectly with the goal of discovering new talent through the PLAYER app. The investment represents an opportunity to strengthen Dallas’ position as a global soccer destination. The project includes:
A new outdoor street court opening in Expo Park ahead of the 2026 FIFA World Cup
A new soccer supporters bar — tentatively named The Den — opening later in 2026
A long-term plan to build street soccer courts across Dallas County, increasing access to the game in urban communities
Renderings of the proposed street soccer court at 831 Exposition Ave set to open in early summer 2026 and the adjacent supporters bar set to open later in 2026. Images provided by Atlético Dallas.
“Street football is the heart of the sport. These new courts and community spaces will energize Dallas and create more places for people to play,” said Kyle Martino, Founder of Street FC and new Atlético Dallas partner. “Pairing that with PLAYER gives players real opportunities to climb the ladder, whether they come from structured systems or from the street. This launch is the start of something big.”
Kyle Martino, founder of Street FC
“I grew up playing in the streets, not an academy, and I understand how important access is,” Evra added. “This project with Atlético Dallas — from the street court to PLAYER — is about opening the game to everyone.”
“We want every neighborhood in Dallas to feel connected to this club, and that means investing in spaces where people already live, gather, and play,” said Matt Valentine, Co-Founder & Chairman, Atlético Dallas. “Expo Park is the first step in our long-term commitment to make soccer accessible across the entire county.”
“Our vision is a Dallas where anyone, at any level, can step onto a soccer court,” added Sam Morton, Co-Founder & Chief Commercial Officer, Atlético Dallas. “These investments represent how serious we are about fulfilling our promises to the community. We are fully committed to building a supporter culture rooted in accessibility.”
ABOUT PLAYER
PLAYER is a global talent discovery platform designed to connect footballers directly with professional clubs, scouts, and agents. Founded by Patrice Evra and entrepreneur Tommy Fish, PLAYER provides a digital pathway for athletes to showcase their abilities while giving clubs unprecedented access to a diverse, international talent pool. PLAYER has helped dozens of players secure professional and semi-professional contracts across the U.K. and is now expanding throughout the United States. Visit https://join.playerapp.co/ to learn more.
ABOUT ATLÉTICO DALLAS
Atlético Dallas is a professional soccer team coming to the historic Cotton Bowl in 2027 as part of the USL Championship. Atlético Dallas was co-founded by lifelong friends and soccer enthusiasts Matt Valentine and Sam Morton with a mission to build community through professional soccer. The organization is committed to making soccer a sport for everyone and to inspire the next generation of athletes and leaders. Visit https://www.atleticodallas.com/ to learn more.
DALLAS, TX / BERWYN, PA (November 10, 2025) – Atlético Dallas, North Texas’ newest professional soccer club, today announced a comprehensive partnership with Playfly Sports, the sports industry’s leading revenue maximization company. This collaboration builds on Playfly’s role as the United Soccer League’s (USL) preferred ticketing solutions partner and deepens its connection across the league’s growing portfolio of clubs ahead of Atlético Dallas’ March 2027 debut.
Playfly employees will be embedded as part of the team based in Dallas, providing Atlético Dallas leadership with in-depth market analysis, pricing strategies, packaging recommendations, and long-term ticketing revenue forecasts.
The partnership will also establish a local on-site sales team dedicated to growing the Atlético Dallas fanbase and bringing industry-leading relationship management to the club ahead of their inaugural season at the historic Cotton Bowl.
“We have a long history of driving success for our partners across our consulting, training, and sales and service business lines, including setting the pricing and packaging ahead of several USL Championship clubs’ inaugural seasons” said Gil Beverly, President, Playfly Aspire. “With the rapid growth of soccer fandom across the United States, this is an exciting time to be launching a new team, and we’re confident that we will maximize Atlético Dallas’ potential before their team even hits the field.”
“As we build this club from the ground up, having a trusted partner like Playfly is invaluable,” said Sam Morton, Chief Commercial Officer and Co-Founder of Atlético Dallas. “Their track record in growing and monetizing professional sports organizations gives us confidence that we’re laying a strong foundation for lasting success. We can’t wait to celebrate our first goal and bring this vision to life in front of our fans at the Cotton Bowl.”
ABOUT ATLÉTICO DALLAS
Atlético Dallas is North Texas’ first and only USL Championship club, set to begin playing at the historic Cotton Bowl in 2027. Co-founded by lifelong friends and soccer enthusiasts Matt Valentine and Sam Morton, the team is committed to making soccer a sport for everyone by building community, inspiring the next generation of athletes and leaders, and uniting fans through the global game. Learn more at atleticodallas.com.
ABOUT PLAYFLY SPORTS
Playfly Sports, the sports industry’s leading revenue maximization company, drives growth for its partners across the sports ecosystem – including 2,000+ brands, 100+ professional teams, 65+ college athletic departments, all U.S. local sports networks and associated streaming platforms, and other marquee properties. Its fan engagement platform allows its partners to reach and engage over 85% of all U.S sports fans. Playfly builds and implements custom strategies across media, sponsorship, premium experiences, ticketing and fan engagement offerings through proprietary data, innovative technology and compelling storytelling. Playfly operates an expansive portfolio of services with a data-driven and fan-focused approach to maximize revenue yield in key growth areas, such as media, sponsorship, ticketing, premium experiences and fan engagement offerings. Founded in September of 2020, Playfly Sports is now home to approximately 1,000 team members located across 43 U.S. states and internationally dedicated to maximizing the impact of highly passionate local sports fans. The company has been named a Best Place to Work in Sports by Sports Business Journal, Front Office Sports, and Newsweek. To learn more, follow Playfly Sports on social media platforms or visit www.Playfly.com.
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En Español
ATLÉTICO DALLAS SE ASOCIA CON PLAYFLY SPORTS PARA IMPULSAR SU ESTRATEGIA DE BOLETOS ANTES DE SU DEBUT EN 2027
DALLAS, TX / BERWYN, PA (10 de noviembre de 2025) – Atlético Dallas, el nuevo club profesional de fútbol del norte de Texas, anunció hoy una alianza estratégica integral con Playfly Sports, la empresa líder en maximización de ingresos en la industria deportiva. Esta colaboración amplía el papel de Playfly como socio preferido de soluciones de boletaje de la United Soccer League (USL) y fortalece su conexión con la creciente red de clubes de la liga antes del debut de Atlético Dallas en marzo de 2027.
Los empleados de Playfly se integrarán al equipo con base en Dallas, proporcionando al liderazgo de Atlético Dallas análisis de mercado en profundidad, estrategias de precios, recomendaciones de paquetes y proyecciones de ingresos a largo plazo en boletaje.
La asociación también establecerá un equipo local de ventas en sitio dedicado a hacer crecer la base de aficionados de Atlético Dallas y a implementar una gestión de relaciones de primer nivel en la industria antes de su temporada inaugural en el histórico Cotton Bowl.
“Tenemos una larga trayectoria impulsando el éxito de nuestros socios a través de nuestras líneas de consultoría, capacitación, ventas y servicios, incluyendo la definición de precios y paquetes para varios clubes de la USL Championship en sus temporadas inaugurales,” dijo Gil Beverly, presidente de Playfly Aspire. “Con el rápido crecimiento del fanatismo por el fútbol en Estados Unidos, este es un momento emocionante para lanzar un nuevo equipo, y confiamos en que maximizaremos el potencial de Atlético Dallas incluso antes de que el equipo pise el campo.”
“Mientras construimos este club desde cero, contar con un socio confiable como Playfly es invaluable,” comentó Sam Morton, director comercial y cofundador de Atlético Dallas. “Su historial en el crecimiento y la monetización de organizaciones deportivas profesionales nos da la confianza de que estamos estableciendo una base sólida para un éxito duradero. No podemos esperar para celebrar nuestro primer gol y hacer realidad esta visión frente a nuestros aficionados en el Cotton Bowl.”
ACERCA DE ATLÉTICO DALLAS
Atlético Dallas es el primer y único club de la USL Championship en el norte de Texas y comenzará a jugar en el histórico Cotton Bowl en 2027. Fundado por los amigos de toda la vida y apasionados del fútbol Matt Valentine y Sam Morton, el equipo está comprometido con hacer del fútbol un deporte para todos, fomentando la comunidad, inspirando a la próxima generación de atletas y líderes, y uniendo a los aficionados a través del juego global. Más información en atleticodallas.com
ACERCA DE PLAYFLY SPORTS
Playfly Sports, la empresa líder en maximización de ingresos de la industria deportiva, impulsa el crecimiento de sus socios en todo el ecosistema deportivo, incluyendo más de 2,000 marcas, 100 equipos profesionales, 65 departamentos atléticos universitarios, todas las redes deportivas locales de Estados Unidos y sus plataformas de streaming asociadas, entre otras propiedades destacadas. Su plataforma de interacción con los aficionados permite a sus socios alcanzar e involucrar a más del 85% de los fanáticos del deporte en Estados Unidos. Playfly diseña e implementa estrategias personalizadas en medios, patrocinios, experiencias premium, boletaje y ofertas de interacción con los aficionados, basadas en datos, tecnología innovadora y narrativas atractivas. Playfly opera un amplio portafolio de servicios con un enfoque orientado a los datos y centrado en el aficionado, para maximizar los ingresos en áreas clave de crecimiento como medios, patrocinios, boletaje, experiencias premium y participación de los aficionados. Fundada en septiembre de 2020, Playfly Sports cuenta con aproximadamente 1,000 colaboradores ubicados en 43 estados de EE. UU. y en el extranjero, dedicados a maximizar el impacto de los apasionados fanáticos del deporte local. La empresa ha sido reconocida como uno de los Mejores Lugares para Trabajar en el Deporte por Sports Business Journal, Front Office Sports y Newsweek. Para más información, síguenos en redes sociales o visita www.Playfly.com
We’re excited to unveil our Fall Merchandise Collection, refreshed for the season and rooted in the identity of Atlético Dallas. Shot entirely on location at Fair Park, the campaign’s rugged, urban backdrop mirrors the collection’s balance of casual comfort and refined style. Every piece is built for the streets and shaped by the culture of our fans.
They say “the eyes of Texas are upon you,” but this season, it’s the eye of the wolf that commands attention. Our new Origin Tee debuts in a warm golden orange, a subtle homage to the wolf’s gaze in our crest. The sandstone colorway carries through in staples like the Classic CrewneckSweatshirt and Founder’s Tee, tying the collection together with understated confidence.
We’re proud of this collection and ready for the cooler temps ahead, perfect for layering up and repping Atlético Dallas all over the city that moves with us.
Glory from Dust. These words guide Atlético Dallas through both triumphs and setbacks.
For nearly two years, we worked with City of Garland leaders on a vision to bring a professional training facility, new community soccer fields, and surrounding development to Garland. Twice, the project earned City Council approval, and twice, we believed we were moving forward together.
It is disappointing to share that this project will not move ahead. Despite our efforts to adjust the scope and funding, including offers to increase private investment, the city has decided to terminate the project.
While our plan will not come to life as we envisioned, our commitment to building community remains unchanged. You, the families and businesses of Garland, have stood by us with overwhelming enthusiasm since our brand launch on May 2. We remain committed to standing with you by supporting Garland ISD soccer programming, partnering with local organizations, and remaining present in this community.
When Atlético Dallas takes the field at the Cotton Bowl in 2027, Garland will be part of that story, because Garland is and always will be part of Atlético Dallas. Thank you.
With gratitude and respect,
Matt Valentine & Sam Morton Co-Founders, Atlético Dallas
Del polvo a la gloria. Estas palabras guían al Atlético Dallas tanto a través de triunfos como de contratiempos.
Durante casi dos años, trabajamos con la ciudad de Garland en la visión de traer un centro de entrenamiento profesional, nuevos campos de fútbol comunitarios y desarrollos cercanos Garland. Dos veces, el proyecto obtuvo la aprobación del Concejo Municipal, y dos veces, creímos que estábamos avanzando juntos.
Es decepcionante compartir que este proyecto no avanzará. A pesar de nuestros esfuerzos para ajustar el alcance y la financiación, incluidas las ofertas para aumentar la inversión privada, la ciudad ha decidido terminar el proyecto.
Si bien nuestro plan no cobrará vida como lo imaginamos, nuestro compromiso de construir una comunidad permanece intacto. Ustedes, las familias y las empresas de Garland han estado a nuestro lado con un entusiasmo abrumador desde el lanzamiento de nuestro equipo el 2 de mayo. Seguimos comprometidos a apoyar el fútbol de Garland ISD, asociándonos con organizaciones locales y permaneciendo presentes en esta comunidad.
Cuando el Atlético Dallas salga al campo en el Cotton Bowl en 2027, Garland será parte de esa historia, porque Garland es y siempre será parte del Atlético Dallas. Gracias.
Con gratitud y respeto,
Matt Valentine y Sam Morton Cofundadores, Atlético Dallas
