Construction is officially underway on several key Atlético Dallas projects in Expo Park as the club continues building its long-term presence just steps from the historic Cotton Bowl.
Work is currently in progress at the club’s future headquarters and official retail shop located at 820 Exposition Ave., which will serve as the central hub for front office operations, fan engagement, and club merchandise ahead of Atlético Dallas’ inaugural USL Championship season in 2027.
In the meantime, supporters won’t have to wait long to begin experiencing the club’s growing footprint in the neighborhood. On Sunday, May 23, Atlético Dallas will open a temporary Team Shop a few doors down at 824 Exposition Ave. The pop-up shop will give fans an early opportunity to purchase merchandise and connect with the club in the heart of Expo Park throughout the World Cup.
Just across the street at 827 Exposition Ave., construction has also begun on The Den at Expo Park, the club’s future supporters bar and gathering space designed to bring fans together year-round for matches, events, and community experiences.
Next door at 829 Exposition Ave., crews are actively building Atlético Dallas’ new street court, which is expected to be completed in mid-June ahead of the FIFA World Cup festivities coming to Dallas this summer. The space will host small-sided tournaments, community programming, watch parties, and outdoor activations, including a temporary outdoor bar experience for fans and guests.
“This is where the vision starts becoming real,” said Bert Garcia, Chief Strategy Officer for Atlético Dallas. “What’s happening in Expo Park is bigger than construction projects. We’re building places where fans can gather, connect, celebrate the game, and experience what Atlético Dallas is all about long before our first match kicks off in 2027. Seeing the progress take shape in the shadow of the Cotton Bowl is incredibly exciting for everyone involved.”
For club co-founder and Chairman Matt Valentine, the work happening now represents an important milestone in turning years of planning into something tangible for supporters and the surrounding community.
“We’ve talked from day one about building more than a soccer team,” Valentine said. “We want Atlético Dallas to become part of the fabric of this city and part of the daily life of our supporters. Expo Park gives us an opportunity to create something authentic and community-driven in one of the most historic soccer areas in North Texas. To finally see construction happening and spaces beginning to take shape is a proud moment for all of us.”
The development marks another major step forward in Atlético Dallas’ vision to create more than just a soccer club by building a vibrant community destination centered around the game, culture, and the people of North Texas.
