FRONT OFFICE
FRONT OFFICE
Ownership Group
Nearly 40 years ago, two local kids met on a soccer field, chasing dreams bigger than they could name. They didn’t know it then, but that moment was the first spark of something much bigger. For lifelong friends and soccer believers Matt Valentine and Sam Morton, Atlético Dallas is the dream realized—built with the help of close friends and partners Dan McAlone and Luther Ott. The boys who once imagined becoming stars now stand at the start of something even greater: co-founders of North Texas’s newest professional club.
Matt Valentine
Founder & Chairman
Sam Morton
Co-Founder & Chief Commercial Officer
Dan McAlone
Co-Founder & Ownership
Terrence Murphy
Ownership
Luther Ott
Ownership
Technical Staff
Peter Luccin
Team Manager
Brian Corcoran
Sporting Director
Front Office
Andrew Forrest
Chief Operating Officer
Bert Garcia
Chief Strategy Officer
Dan Finn
Chief Counsel
Andy Bromberg
Chief Marketing Officer
Amber Freeland
Director of Media & Communications
Jaryn Parker
Community Relations Manager
Sammy Galindo
Marketing Operations Manager
Jeremy Jones
Marketing Manager
Wes Flores
Brand Creative Lead
Jodi Today
Director of Administration
Ryan Mackey
Sr. Vice President of Corporate Partnerships
Michael McAlone
Vice President of Partnerships
James Moore
Director of Hospitality
